No. When you are out at the beach or sitting a cafe and throw on a cover-up for shade, you are still exposed to harmful UV rays that penetrate regular clothing. Clothes aren’t protecting you in your everyday life and we want to change this in a fashionable way!
Signs of aging and skin cancers are caused by sun damage. Sun protective clothing, certified to have an adequate UPF, can be worn for both anti-aging and health purposes. It’s the perfect addition to any smart, well-rounded wardrobe.
UPF stands for Ultraviolet Protection Factor and indicates how much of the sun’s UV rays are absorbed by the fabric before it reaches your skin. A UPF rating of 50 means that only 1/50th (or 1 %) of the UV radiation (both UVA and UVB rays) can penetrate fabric, thus indicating how effective the clothing is from blocking UV rays.
SPF stands for Sun Protection Factor and is used for rating sunscreens and other sun-protective products. It measures the amount of time it takes for sun-exposed skin to redden. Meanwhile, UPF measures the amount of UV radiation that penetrates a fabric and reaches the skin.
Mott50 fabrics undergo a rigorous certification process in accordance with AATCC Standards. To maintain the integrity of the fabric and the 50 UPF certification please follow the care instructions on the inside of the garment. Clothing should be machine washed and line dried. This will ensure the 50 UPF certification for the lifetime of the garment.