by Michelle

L’Oréal Unveils My UV Patch at CES

January 20, 2016

L’Oréal is breaking into the wearable electronics game with a stretchable skin sensor that tells wearers exactly how much UV exposure they’re getting.

The My UV Patch from La Roche-Posay was recently introduced at this year’s Consumer Electronics Show in Las Vegas. It’s basically a very thin sticker so that “when you apply it, it becomes like a second skin,” Guive Balooch, global vice president of L’Oréal’s Technology Incubator, told TODAY.

“I won’t tell you there’s nothing on the market that measures UV,” he said. “A number of bracelets and wristbands have come out, but I think the challenge is that they’re only on your wrist, and you can’t apply product on them.”

L’Oréal’s patch can be put anywhere on exposed skin and you can apply sunscreen over it. A heart on the sticker is made up of 16 different boxes that change color when exposed to UV rays. It works with a mobile app; when wearers are ready for a UV reading, they take a photo of the heart and upload it. The patch is disposable and can be worn for up to five days.

The My UV Patch and the corresponding app are still in their beta phase, but L’Oréal plans to provide them for free to customers later this year.

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