by Anne

Nivea Doll Teaches Kids About Sun Safety

June 16, 2015

For a long time kids have protested the application of sunscreen as much as parents dread the battle. Nivea and FCB Brazil have created a fun, innovative way to teach kids about the importance of sunscreen. Nivea created a doll that when exposed to harmful UVA and UVB rays changes to a bright red color, mimicking what happens to your skin when exposed to the sun (without lotion or sun protective clothing). When kids apply sunscreen to the bright red skin the doll changes back to its natural skin tone.

It is important to teach the importance of sun safety at young age.  With this doll, Nivea makes sure they send the message in fun and educational way! Watch the video!